Zootechnia - Helexpo Kiosk -

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Imagine a canvas where creativity meets compliance, where the vibrant visual identity of a brand harmonizes with the strict regulations and spatial constraints of a prestigious exhibition like HELEXPO. The challenge was to craft a design that not only reflects the essence of the American Farm School but also adapts seamlessly to the diverse dimensions of exhibition stands, ensuring a timeless and versatile presence across multiple events.

Through meticulous research, the secret to unlocking this versatility uncovered: designing a set of modular frames that could be rearranged like pieces of a puzzle, fitting perfectly into any stand configuration. This innovative approach led to the creation of seven distinct frames—two measuring 90x245cm and five measuring 200x245cm—each a testament to adaptability and sustainability. These frames are not just structures; they are building blocks of a design philosophy that embodies the values and spirit of the American Farm School.

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The result transcends the boundaries of a single exhibition, weaving a narrative that resonates with the broader context while remaining true to the brand's core identity. This polymorphic design is more than just a solution to a problem; it's a celebration of creativity and functionality, a symphony of form and purpose that echoes through every exhibition it touches.

IDEAS

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