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COunT

Under the supervision
  • Development Agency of Florina
client
  • PlanO2 Consulting
year
  • 2023
deliverables
  • Posters and Banners
  • Catalogs
  • Brochures
  • Conference Materials
  • Promotional Products
  • Marketing Collateral

The promotional materials for the Creative Opportunities in Tourism (COunT) project have been meticulously designed to reflect the project's commitment to fostering employment opportunities in the arts and crafts sector of tourism. This initiative, a collaborative effort between Greece and the Republic of North Macedonia, aims to address the common challenges faced in tourism, particularly the limited added value that tourism flows generate in the cross-border area.

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To effectively communicate these objectives, a comprehensive suite of promotional materials has been created, including masterclass agendas that outline engaging educational opportunities for participants. Eye-catching roll-up banners serve as visual focal points at events, while an 8-page multilingual result booklet provides accessible insights into the project's achievements and future goals. The conference folder adds a professional touch, housing essential documents for attendees, complemented by a trifold brochure that succinctly presents project highlights.

Additionally, practical notepads and pens encourage active participation during workshops and seminars, while dynamic social media posts are crafted to generate excitement and awareness online. A detailed press conference agenda ensures that stakeholders are well-informed about the project's impact and objectives. USB sticks containing digital resources offer convenient access to valuable information for all interested parties.

Each element of this promotional material is designed with an artistic flair that captures the essence of COunT’s actions, aiming to inspire and engage a diverse audience. Through these initiatives, COunT seeks to create new attractions in Veles, empowering local communities and enhancing the overall tourism experience in the region.