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Altering Tourism in Thessaloniki

client
  • American Farm School
year
  • 2020
deliverables
  • Catalogs

The "New Agriculture for the New Generation" program is a pioneering initiative dedicated to fostering employment and entrepreneurship opportunities for young individuals in the agri-food sector. Led by Rutgers University in collaboration with the American Farm School and the Agricultural University of Athens, this multi-year program is supported by an exclusive grant from the Stavros Niarchos Foundation.

Within this framework, the American Farm School has developed and implemented the Alternative Tourism training program. This initiative explores the broader impacts of the coronavirus on tourism, with a specific focus on the Greek tourism ecosystem. A key component of this effort is the creation of a multi-page publication that adopts a minimalist and elegant design approach.
The publication features personalized infographics designed to simplify complex information, making it both visually appealing and accessible to a wide audience. This thoughtful design philosophy ensures that the publication not only conveys valuable insights but also engages readers through its clarity and aesthetic appeal.