Management of the 3rd Regional Health Authority of Macedonia
year
2024
deliverables
Visual Identity System
Brand Guidelines
This project entailed the development of a corporate identity for the 3rd Regional Health Authority of Macedonia, an organization tasked with coordinating, supervising, and regulating the operations of all healthcare service providers within Macedonia. The objective was to establish an identity that not only conveys a sense of tranquility and trust but also symbolizes care and empathy—fundamental principles for an administrative entity within the healthcare sector.
The design of the logomark innovatively integrates the number "3" in a slanted, artistic style that evokes the shape of a heart. The typeface employed is a slab serif, which harmoniously combines modern aesthetics with elements of classic design. Overall, the logo effectively merges contemporary and traditional design principles in a balanced manner, conveying confidence, security, and professionalism.